Two months after the release of the iPhone 5, Scott Forstall got fired for doing such a lousy job at making a Maps application. Since then, people had been desperately trying to get directions from other apps suggested by Tim Cook in his apology letter. All of these (plus the amount of mockery Apple had to put up with because of the failed Maps) were attributed to the fact that Apple and Google had a major misunderstanding about the latter’s application for the iOS 6.
Is Jobs’ Thermonuclear War Plan Over?
The spat between the two tech giant was said to have been caused by the turn-by-turn navigation feature that Apple wanted to have on the iPhone 5 but which Google refused to create. And while most Android Jellybean smartphones already have the turn-by-turn features, it was reported that the search engine king did not want to share the same feature on the iOS application because they refuse to give the said technology to a rival platform.
It was a sound reason. For one thing, Google Maps has been a service that Google championed all throughout the years for both mobile and desktop users. It was something that they have invested billions of dollars in. And while it may be true that Google’s extraordinary map service benefitted a lot from mobile users like iPhone owners, it is still understandable why they would rather lose a great portion of their users than lose millions more to their competitors.
Remember the time Steve Jobs declared that the Cupertino-based giant will be waging a ‘thermonuclear war’ on Google because of their mobile OS that threatened the iPhone years ago? I think Tim Cook had a different idea about that.
Google Maps Saves the iPhone Glory
Though both companies still had 1 year left in their contracts to patch things up and use the Google Maps for the iDevices, the people from Apple decided to go ahead and sell iPhone 5 without Google’s help by creating their own Maps application. But this decision ultimately led to another big decision: to say ‘sorry’ and admit their mistakes.
A few weeks after the release of the iPhone, Tim Cook decided to address the complaints of Apple loyal customers head-on by apologizing through an open letter saying: “We wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.” Apparently, their attempt at making their own Maps app was not a very good idea. They have lost vice presidents, pushed lots of iPhone owners to sell iPhones and turned off a lot of investors thus resulting to an all-time low in their stocks.
But people need not to worry. Because Apple may have realized sooner that their customers are happier with Google and Google execs may have realized that they needed their iOS clad audiences badly. So the two companies finally made up by releasing a new and improved Google Maps app that users can now freely download on their iPhone 5 and other iOS based devices! Check out this teaser video from Google!
Have you tried the Google Maps on your iPhone 5? Let us know what you think!
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Google Maps FTW: Google Saves the iPhone 5 From Its "Lost" Status10
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Twila Berkley is a smartphone enthusiast, a recycling activist and a self-confessed iPhone addict. She’s currently a resident blogger for CashForiPhones.com and has written articles specializing in recycling and technology. Prior to writing on the web, she graduated with a Bachelor’s Degree in Mass Communications, contributing as an editor and journalist for various entertainment and lifestyle newspapers in and around the state. She loves new gadgets, books, blogs and everything iPhone.